Many congregation take advantage of social media to communicate with members, friends and the general public. One such tool is Facebook, and though powerful and potentially helpful, it can be used by congregations in ways that are less than effective. A common mistake is posting too often—loading up the page with pictures and other posts that have little to do with the congregation and its ministries and thus become distracting “digital noise.” For some helpful ways to maximize the effective use of your congregation’s Facebook page, click here to read a recent post from LifeWay president Thom Rainer.
For an example of how a local church is effectivly using their Facebook page see http://www.facebook.com/elevationchurch.org/